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Aerial view of Santorini's whitewashed cliffs and cobalt blue Aegean Sea at golden hour
Travel Email Agency

We wrote the email
that sold out
Santorini in 11 minutes

The emails your subscribers actually stop for. For boutique operators, airline loyalty programs, and hotel groups who've forgotten what a 40% open rate feels like.

Read the full Santorini case study ↓
Case Study 01
Boutique Tour Operator

The Santorini Sellout

A 12-seat private island tour. One email. 11 minutes to sold out.

1The Problem

18.4% open rate. Dropping every month.

Eolia Expeditions had been sending the same "Exclusive Offer Inside" subject line for 14 months. Their list was 8,200 subscribers — aspirational travelers who had once opted in for something special. By the time we met them, 61% hadn't opened in 90 days.

18.4%
Open Rate
340
Unsubscribes/Mo
$1,200
Revenue/Email
2The Strategy

Scarcity isn't a tactic. It's a truth.

We rebuilt their entire send cadence around genuine inventory. 12 seats. Real departure date. A subject line that read exactly like a friend texting you: "I saved you a spot on the boat — but only until Thursday." No exclamation marks. No emoji. Just a statement that demanded a decision.

Subject: I saved you a spot on the boat
Preview: 12 seats. Santorini. September 14th. Your call.
Eolia Expeditions · Sep 8, 7:02 AM
Layer 3
Santorini caldera at sunset with whitewashed buildings and deep blue sea
12 seats · Santorini · Sep 14

I saved you a spot on the boat.

We've been holding the last two seats on September's private caldera sail for subscribers who opened last month's Cyclades letter. That's you.

Claim your seat — closes Thursday
4The Results

Sold out in 11 minutes.

Sent at 7:02 AM. Last seat booked by 7:13 AM. Waitlist: 47 people.

61.2%
Open Rate
↑ from 18.4%
38.7%
Click Rate
↑ from 4.1%
$74,400
Revenue
one email send
3
Unsubscribes
↓ from 340/mo
See What We'd Write for YouRead the full Santorini case study →
Case Study 02
Airline Loyalty Program

The Re-engagement Campaign

22,000 dormant loyalty subscribers. 6-week sequence. $2.1M in miles redeemed.

1
Problem

"Miles expiring" wasn't landing.

Meridian Airways had 22,000 loyalty members who hadn't opened an email in over a year. Their re-engagement template — "Your miles are about to expire" — had a 9.2% open rate and was driving more unsubscribes than redemptions.

9.2%
Open rate, re-engagement
Airplane flying above clouds during sunset with golden light
Week 1 of 6 · Meridian Airways
The approach

We stopped talking about miles. We talked about the trip.

A 6-week sequence built around destination storytelling, not expiry anxiety. Each email opened with a real traveler narrative. Subject lines read like postcards, not alerts.

Week 1: "The 11pm flight to Reykjavík is still empty."
Week 3: "Someone used their miles on a 5AM connection to nowhere."
Week 5: "Last call. Not for the flight — for the version of you that goes."
Results · 6-Week Sequence
44.8%
Avg Open Rate
Across all 6 emails
19.3%
Click-Through
Industry avg: 2.1%
$2.1M
Miles Redeemed
In 6 weeks
8,400
Re-engaged
Of 22,000 dormant
See What We'd Write for You
Case Study 03
Hotel Group

The "Dear Valued Guest" Funeral

Vantara Collection hadn't changed their pre-arrival email since 2019. We rewrote it in 3 days. The results were instant.

Before (2019)
After (Dispatch)
Luxury hotel infinity pool overlooking mountains at dusk with warm lighting
Subject line

"You arrive Thursday. We've been waiting since Monday."

Your room at Vantara Amalfi has been holding your preferred pillow arrangement since check-in confirmed. The barista who made your flat white last April is on shift Thursday morning.

We pulled three things from your last stay that you probably didn't notice we noticed.

See what we remembered →
The old subject line
"Dear Valued Guest, Your Upcoming Stay"

Vantara Collection — 14 properties across Europe — was sending the same template to all 180,000 guests. Pre-arrival. Post-stay. Every occasion. Open rate: 11.8%. Unsubscribe rate: climbing.

Client
V
Vantara Collection
14 properties · Europe
52.1%
Open Rate
↑ from 11.8%
$340K
Direct Revenue
Attributed in 72hrs
0.4%
Unsubscribe
↓ from 3.2%
4.8×
ROI on send
vs. previous template
See What We'd Write for YouRead the full Santorini case study →
14.2M
Emails sent
43.7%
Average open rate
$18.4M
Revenue attributed
0.6%
Avg unsubscribe rate

Clients across three travel verticals

E
Eolia Expeditions
Boutique Tours
M
Meridian Airways
Airline Loyalty
V
Vantara Collection
Hotel Group
A
Arctic Passage Co.
Expedition Travel
S
Solis Resorts
Luxury Hospitality
C
Compass Rail
Scenic Rail
Services

What we actually do
(and what we don't)

We don't do social media. We don't do SEO. We don't do "content strategy." We write travel emails — and we're very good at it.

Subject Lines

The line that earns the open.

We write subject lines the way good headlines work — specific enough to feel personal, curious enough to demand a click. No 'Exclusive Offer Inside.' No emoji spam. Just the sentence that makes someone stop mid-scroll.

43.7% avg open rate
Campaign Sequences

Emails that build toward something.

A 4-email pre-departure sequence that turns a booking confirmation into anticipation. A 6-week loyalty re-engagement arc. A post-stay series that converts one trip into a repeat guest. We write the story, not just the send.

4.2× avg revenue lift
Fare Alerts & Urgency

Last-seat copy that converts before lunch.

Scarcity only works when it's real and written right. We craft last-seat notifications, flash sale alerts, and 48-hour window emails that feel like a friend tipping you off — not a countdown timer screaming at you.

38.7% avg CTR on urgency sends
Template Audits

We'll tell you exactly what's killing your open rates.

A 72-hour audit of your last 12 sends: subject lines, preview text, send times, segmentation logic, and template design. You get a document that reads like a post-mortem — honest, specific, and actionable.

Delivered in 72 hours
Currently taking new clients

We'll write one subject line for you. No pitch. No deck.

Tell us your last campaign's open rate and your next send date. We'll reply with a subject line that'll outperform it — or we'll tell you why yours was already right.

See What We'd Write for YouRead the full Santorini case study →
✓72-hour response guarantee
✓No retainer required for first project
✓We write it. You own it.